project : : Stone Cards Popup : : Verona, Italy : : 2007 : : 120m² (constr) : : 

program : : Showroom popup : :

credits : : Javier Villar Ruiz Partner in Charge at KKAA (LEAD) : : Targetti (LIG) : :  Casone (STO)

synopsis : :  We chose to use the principle of the triangle as a stable shape to assemble 10mm thick stone boards. This stable triangular unit and its repetition allowed us recreate a massive, but at the same time extremely light and subtle, new world made out of stone. The density and strength of the Pietra Serena and its unique homogeneous (almost colorless) non-textured surface made this surprising light stone construction appear as a built abstract idea : : photos by Peppe Maisto : :