project : : Camper Store in Monte Napoleone : : Milano, Italy : : 2013~2014 : : 60m² (constr) : :

program : : Retail : : 

credits : : Javier Villar Ruiz Partner in Charge at KKAA (LEAD) : : Viabizzuno (LIG) : :

synopsis : : A system of humble plywood boards, assembled in the most basic way, cover all walls. Though, each of these simple boards hide a sophisticated fully integrated lighting system. We conceived this wooden board system to appear in elevation as a 32x32cm grid, a dimension that simply follows the standard shoe size to display on stores. But due to the different position of its vertical boards, the system suddenly becomes a very complex and random three-dimensional construction once seen in perspective. This coexisting duality, between simple/basic at first sight, and complex/sophisticated when deeply observed, is what more fascinates us from Camper’s attitude towards its own designs… and is indeed this dual attitude what we have tried to imply with our design here in this Camper shop : : photos by Zeno Zotii : :